Digital Marketing vs Traditional Marketing
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| Digital Marketing vs Traditional Marketing |
In this article, we’re going to look at the difference between traditional and digital marketing, because there is a big difference that shouldn’t be overlooked. I’ll also define both marketing forms and offer tips on how each can work for your business whether you have an online store or offline location."
One of the most interesting topics to write about is the difference between different types of marketing. We see quite a bit of debate daily on social media regarding digital vs traditional. I will attempt to cover both sides and offer my opinion along with a final verdict.
If you are looking to grow your business, you need to understand the difference between digital marketing and traditional marketing. Traditional marketing methods such as print ads, newspaper ads, and commercials have been around for a long time. They are valuable in reaching a large audience that is focused on a single issue. Digital marketing is a great way to reach a targeted audience that is actively searching for the product or service you offer.
Digital Marketing and Traditional Marketing are two great ways to market your business. It is important to understand both of them, their benefits & limitations before you start marketing your business on either platform.
Traditional Marketing
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| Digital Marketing vs Traditional Marketing |
Traditional marketing is a type of marketing through which we use various channels or various mediums like newspaper radio print magazines or various tv ads or various banners to promote our product or service.
Every business promotion strategy requires its own promotional plan and strategy and a changing marketing environment needs flexible, innovative, and qualitative marketing strategies. Traditional marketing channels can be seen in many fashions such as radio, print, television, mail, music video, etc., under one head.
Main Components of Traditional Marketing
- Magazines
- Brochures
- Radio
- Television ads or tv ads
- Billboards
- Newspaper
All these are the components all these are the medium through which traditional marketing can be done so if here we see this is television some very famous actors some very famous Bollywood actor is promoting some brand called Colgate on tv and the ad is coming on tv so it is called television marketing. Television marketing is a part of traditional marketing.
You often have listened to various ads on the radio there are different brands that promote their advertisements on the radio so the marketing done through radio is called radio marketing and radio is also a part of traditional marketing.
If we see newspaper here are some phones some very famous phone one plus 7 so one plus is promoting his product his mobile phone on newspaper so newspaper is also a part of traditional marketing.
If we see some banners are also a part of traditional marketing there are some people who come to our home to promote their product or service using some pamphlet using some banners all these things come under traditional marketing
Digital Marketing
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| Digital Marketing vs Traditional Marketing |
Digital marketing is the marketing of your product and service using the internet online marketing is also called digital marketing.
Digital marketing doesn’t always have to mean internet marketing. These days, it can just mean how you use technology to promote your business. This could involve anything from social media, through email marketing campaigns to Facebook adverts and even blogging. I almost feel like as an industry, we’ve seen the rise of digital marketing replace traditional marketing, and there's a good reason for that.
This digital marketing differs from traditional marketing in the aspect of being able to reach potential clients worldwide. Traditional marketing is limiting since its reach is largely concentrated in the markets that have television and newspaper advertisements.
Digital marketing done through digital platforms, we often termed it digital marketing or online marketing so there are various methods for which digital marketing can be done.
Main Components of Digital Marketing
- Search Engine Optimization - SEO
- Search Engine Marketing - SEM
- Content Marketing
- Social Media Marketing -SMM
- Affiliate marketing
Search Engine Optimization - SEO
Search engine optimization is a process of increasing the quantity and the quality of traffic to your website through organic search results so in SEO we are optimizing our content or we are optimizing our website as per the search engine.
Google is a search engine, youtube is a search engine so we have to optimize our content or our website or our youtube channel as per the search engine so in search engine optimization we don't have to spend any money on advertisement all of the growth will be organic.
Content Marketing
In content marketing, we focus on creating a lot of valuable content at scale and distribute it on various platforms by targeting our audience.
For example, if you are selling a particular beard oil so beard oil will always be bought by boys and so this will be our boys will be of our target audience if we have to sell that product only in Delhi so we will so our target place will be Delhi of boys target audience of age will be 18 to 30 so our target audience will be of boys who are 18 to 30 year old.
Social Media Marketing
Social media marketing means using all social media platforms to promote your product or service so what is basically social media marketing when we do marketing using,
- Gmail
- Snapchat
- Tiktak
- Youtube
Hopefully, this article will help you on the topic of digital marketing vs traditional marketing.
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